Content marketing is a classic inbound marketing method and thus sets out that customers find the company on its own. What it does offer content that adds value for customers and deposits from the competition. The users are informed, entertained or advised by him. In this way, the residence time can be increased to websites and their notoriety. The customer loyalty is growing and the company wins through branding and image enhancement.
The objective of content marketing is still to convince the customer of its own product. This is achieved, however, in that it takes a back seat and take valuable content in its place. This type of advertising is much more subtle and compared to normal advertisements promising. Users can search the Internet is generally not by brands, but according to their content and solutions. If their needs are met, they are also more open to brand messages.
ContentMarketing can pursue with the individual contributions several objectives:
- When it comes specifically linkbait about generating more backlinks. For this meaningful infographics are particularly often used, which can be used as the source is acknowledged.
- Word-of-mouth marketing is however that content or products are becoming more popular by recommendations. The limits to social media marketing and viral marketing are fluid.
- Custom Media is betting that the brand has established itself as a medium. Magazines from pharmacies or airlines are also covered by this term. Even on the Internet, it is some companies already managed to improve their branding by using high-quality online magazines.
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